Congratulations! Someone clicked on your ad, now where are you taking them?

Hopefully, you'll take them to your kick ass landing page where they will remain engaged and you can squeeze valuable information from them such as name and email. In reality, you're probably just sending them to your homepage where they will be overwhelmed and misdirected.

Get with it, you need to create and implement an effective landing page.

I've recently come to find landing pages a very fascinating and intriguing topic. Here are a few basic landing page suggestions to ensure you are getting conversions.

• Centered screen with content above the fold
• A giant beautiful button with call to action on it
• Navigation bar across the top of the page
• A form with field boxes on the right hand side
  
• A captivating element: free demo, flash graphics, video, or neat image
• Several opt-in boxes
  
• Simple copy

Remember, your landing page should serve as a place where visitors are taken to learn more about your services and form a relationship with you.

Good Luck

Labels: landing pages

Posted by: Robyn B at 1:38 PM  |  Permalink