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eROI Blog
Email Marketing News, Articles, and Strategies
Tuesday, April 10, 2007
Double opt-OUT? First time I have seen this
Although we ALWAYS recommend double-opt in for email subscribers, this is the first "double opt-out" request I have received.... Can you imagine the concept behind this: Lets just send our subscribers 1 more email after they opt-out, just to confirm.

Furthermore, I won't mention the best practice err of sending from an system email that cannot process replies, ESPECIALLY to your disgruntled subscribers, wait, are they un-subscribers, or maybe in the purgatory between un-subscribers and subscribers.


We've received a request asking us to stop sending email alerts for The ******** ******* News, Opinion, Features, Sports and Sustainable Life sections to your email address.

To confirm that you would like to stop receiving these alerts, reply to this email leaving the subject line unchanged.

If you would not like to continue receiving these alerts or have received this message in error, do not reply.

Thank you.
(This message was sent by an automated request response system.
Replies to this email other than confirmations cannot be processed.)
Posted by: Andy at 3:45 PM  |  Permalink


Tuesday, April 03, 2007
A unique request for a blank design
So I received an interesting request from a client today. They wanted me to produce a "blank" email template. I thought it was a unique enough design to share with you, as you can see below.







I am proud to be on the eROI team, that can churn out such quality work.
Posted by: Andy at 4:42 PM  |  Permalink


Sunday, April 01, 2007
New 24 hour holiday for the web.
Forget about March Madness and lost productivity. The real problem that we have is the new, annual, 24 hour holiday for the Internet. It can be used to upgrade your servers, make changes to your homepage, etc.

Its called April Fools day, and if you believe anything you read, it will come back to haunt you, so what is the point. Take my word for it, but wait to do that until tomorrow.
Posted by: Andy at 7:30 PM  |  Permalink







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