If you don't think anybody else could possibly get any more spam than you, think of Bill Gates.
The Microsoft Corp. chairman receives about 4 million pieces of e-mail per day, most of it junk, says Steve Ballmer, the company's chief executive.

'There are two people who probably are the No. 1 spam recipients in the world,' Ballmer said yesterday. 'Bill Gates (is first) because he is Bill Gates.'"

Gates loaded ... with e-mail spam Posted by: DTB at 10:56 PM  |  Permalink

If you want more accountability from your e-mail marketing campaigns, you're in luck.

Soon, you can follow the clickpath from delivery, open, and click-though to Web site clicks, conversions, and purchases.

Is this a new concept? No. Many of us develop unique landing pages, entire minisites, or other mechanisms to tie e-mail campaigns with resulting Web site behavior. We then pore over the resulting Web analytics to determine return on investment (ROI). But the mechanisms involved are time-consuming and costly to create. The reports are often just as difficult to read as they are valuable.

At EROI we have had this type of functionality in our emailroi platform for about 2 years. Seems strange that others are just now catching on. Our customers have been using this tool and love it.


Next-Gen Analytics: Combining E-Mail and Web Site Data Posted by: DTB at 9:39 PM  |  Permalink

A new report by Jupiter Research forecasts that spending on e-mail marketing in the U.S. will rise from $2.1 billion in 2003 to $6.1 billion in 2008. The press release explains three factors will be critical in driving the market: the dramatic cost reductions of e-mail marketing, the growth of sponsored and acquisition e-mail campaigns and the ever-increasing challenges presented by spam.

Customer retention e-mail campaigns account the greatest share of non-spam e-mail marketing campaigns.

E-mail marketing isn't dead Posted by: DTB at 9:33 PM  |  Permalink

I JUST GOT OFF THE stage from an e-mail panel at Ad:Tech and for those that could not be there, here is a summary of what I talked about:

General E-mail Trends: First, according to the DMA Response report that came out a few weeks ago, e-mail had the sixth highest response rate (at around 1.12 percent) behind telemarketing (5.78 percent), dimensional mail (2.3 percent), catalogs (2.18 percent), direct mail (1.88 percent), and coupons (1.12 percent).

However, when you look at the return on investment (ROI) index in the same report (the actual ROI which factors in the costs versus the response), e-mail came in second place (16 index points) only behind telemarketing (18.2 index points). This fact, however, seems lost on the DMA itself which (as we reported here a few weeks ago) still seems to treat e-mail as an unwelcome guest.

Ad:Tech Email Marketing Stats Posted by: DTB at 9:25 PM  |  Permalink