I typically do not blog about eROI projects, but a recent launch might just look like a normal site to some, but the cool things going on in the back-end should be understood by many.
To begin, it is a daily email blast for topics related to mind, body, and health. BeThree simply wanted a site that they could use as a landing page for each of the daily editions. eROI took it one step further.
First, we built out the site using wordpress. BeThree had an incredible amount of content, so we pre-posted 6 mos. worth of blog posts, each scheduled to go live on subsequent days.
Every morning, our email platform goes to the blog and pulls the respective content of that days post via RSS, populates the email, and sends a test to the admin who then has the option to pull the plug before the email is dropped one or two hours later. 
The daily newsletter archives are then actually driven by the archive element on wordpress, which permalinks over to the respective blog posting.
eROI has been its own emailRSS tool to drive weekly updates (subscribe on this blog) aggregated from each of our own 4 blogs, and it has been working wonderfully.
Sometimes there is just more than meets the eye. Posted by: Andy
at 11:56 AM |
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