eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Monday, September 17, 2007

Adverts on an Unsub Page?

I'm a little torn on this one, but beyond losing a bit of brand integrity, why the heck not.

For one, it is cheap, but beyond that:

1. Try to re-engage (divert) that subscriber
2. Charge for the pageviews

No doubt, the creative could sure be improved on this one.

Question: If someone does try to unsubscribe, you then distract them during the process, and email them on schedule, have you really improved your relationship with that consumer?

Posted by: Andy at 11:34 AM | Permalink

Comments:

I totally agree. You might as well use any and all virtual real estate to monitize or deliver content.

http://www.bigthanksgivinggiveaway.com/go/jv/alyselden

# posted by

Anonymous : 5:23 AM

Post a Comment

07/01/2003 - 08/01/2003
08/01/2003 - 09/01/2003
09/01/2003 - 10/01/2003
10/01/2003 - 11/01/2003
11/01/2003 - 12/01/2003
12/01/2003 - 01/01/2004
01/01/2004 - 02/01/2004
02/01/2004 - 03/01/2004
03/01/2004 - 04/01/2004
04/01/2004 - 05/01/2004
05/01/2004 - 06/01/2004
06/01/2004 - 07/01/2004
07/01/2004 - 08/01/2004
08/01/2004 - 09/01/2004
09/01/2004 - 10/01/2004
10/01/2004 - 11/01/2004
11/01/2004 - 12/01/2004
12/01/2004 - 01/01/2005
01/01/2005 - 02/01/2005
02/01/2005 - 03/01/2005
03/01/2005 - 04/01/2005
04/01/2005 - 05/01/2005
05/01/2005 - 06/01/2005
06/01/2005 - 07/01/2005
08/01/2005 - 09/01/2005
11/01/2005 - 12/01/2005
03/01/2006 - 04/01/2006
08/01/2006 - 09/01/2006
09/01/2006 - 10/01/2006
11/01/2006 - 12/01/2006
12/01/2006 - 01/01/2007
01/01/2007 - 02/01/2007
02/01/2007 - 03/01/2007
03/01/2007 - 04/01/2007
04/01/2007 - 05/01/2007
06/01/2007 - 07/01/2007
07/01/2007 - 08/01/2007
08/01/2007 - 09/01/2007
09/01/2007 - 10/01/2007
10/01/2007 - 11/01/2007
11/01/2007 - 12/01/2007
12/01/2007 - 01/01/2008
02/01/2008 - 03/01/2008
03/01/2008 - 04/01/2008
10/01/2008 - 11/01/2008
11/01/2008 - 12/01/2008
02/01/2009 - 03/01/2009