A call out to all Spammers. Do you think that basic rules of marketing do not apply to you? Well take note today, and start segmenting your lists. First step, is to think about language. If you could increase open rates by a meager .01% by targeting your messages in the right language, it could make a big impact on your bottom line.

Once we get past that step, we can think towards what your recipients might be interested in, not just the first thing that comes to your mind. You are sending 90% of all email volume, so take the unique opportunity to bring value to our inbox.

Posted by: Andy at 3:45 PM  |  Permalink