So I attended a great panel this AM on Social Networking. The panel consisted of Classmates.com, Intel, My Spaces (Microsoft), and a social networking consultant.

Bullets I took away:
1. Social Networking is a Live Being
2. You want to make it easy for people to "go" vs the traditional stickiness
3. Combine Social networks and create a multi-destination with multi-channel communication (people use chat, cell, email, profiles all at the same time)
4. Communities need to be nurtured/fed to thrive.
5. Communities should have a clear "reason for being"
6. Your audience will notice if you are contributing and involved.

An example mentioned of a Social network spawned from nothing: nptech.info/
It started as a tag around Non-Profit resources, which led to web aggregation of tagged content, which led to weekly email/blog summary updates.

We are already seeing a move from mass to niche networks, but a question I have: Are we approaching "social saturation?" How many more can we handle? Will tech. leveraging OpenID allow us to embrace and manage ever more social media? It wasn't mentioned this AM... Posted by: Andy at 1:51 PM  |  Permalink