So I was relatively excited. ESPN was streaming live NCAA basketball through their site, UNTIL March 15th... when the tourney started.

As a guy without cable, I was all in when I found out CBS was broadcasting games through their site. I did not mind one bit that I had to fill out a long form (for lead capture standards), and I even ponied up some of my legit information, eager to see how they will segment my data and directly target advertising at me.

Much to my dismay, they used my data to BLOCK CONTENT....

Are they protecting a market? Wouldn't they get the advertising revenue either way? When the Blazer games are not sold out in PDX, Paul Allen does the same thing, and refuses to put the games on TV. I guess I cannot blame him, but from a marketing perspective, this must alienate your audience.

I wanted my data back, but couldn't figure out how to do that. So, like any rational person, I registered with an account and put in a Japanese address... It didn't work either. They must be looking at IP. Regardless, now they have two profiles, and I still can't watch the games I want. The ole bait and switcharoonie. Something is not right. Posted by: Andy at 10:22 AM  |  Permalink