The only reason I am familiar with UNKL Brand, is because I always go to the Kid Robot Store when I visit NY. There is nothing like having a Snorkin' Labbit on my desk to spark conversation.

Back to my point.

Here is a cleverly produced video by the UNKL crew, engaging the consumer, building brand awareness, and even with a clear call to action (however subtle). Its 10 min., but worth it, as there are some wonderful guerilla marketing tactics. Imagine how far this video would have gone as a bland factory video tour... Exactly.

Posted by: Andy at 11:37 AM  |  Permalink