eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Tuesday, January 02, 2007

Nike Viral Campaign

A colleague sent me an email today, pronouncing her new years resolution of running 25 miles per month. I dropped into the Nike Microsite that is tracking her progress, and was very impressed with the design and stickiness of the campaign.

What really caught my attention, was the product integration with iTunes. This is a true partnership.

Posted by: Andy at 10:37 AM | Permalink

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