I got an email from a friend (okay, it was from a co-worker of mine), and it struck me as the best "Send to a Friend" email creative I've seen. Well, full disclosure is that we (eROI) did the email and web creative, but sometimes it's nice to celebrate a great partnership with a client that produced a really cool website and email campaign. As you can see from the above creative, the email is from Kettle Foods which just launched its Passport to Flavor campaign today. The email creative reflects the early 1900's old-world traveller feel to it where you might find an authentic ink stamp on a postcard or even your passport as you travel abroad. The site www.PassportToFlavor.com allows the user to send a unique postcard creative for each of the five outrageous flavors.

Who ever heard of a Chocolate Potato Chip? Check it out when you get a chance and when you vote for your favorite flavor or buy the chips to taste these crazy flavors, you can be eligible to win a $4,500 travel gift certificate from REI Adventures: www.PassportToFlavor.com Posted by: DTB at 7:00 AM  |  Permalink