Consumer generated content is all the buzz, and rightfully so. Word of mouth is very powerful medium to spread "A" (not necessarily "your") marketing message, build community around a brand, and even attach a personality to an organization.
As marketers, we all see the value and try to embrace the power of the people in our marketing efforts, but every single time the topic comes up, someone expresses their paranoia about losing control of the message, comments, etc.
The rebuttal: They are already saying it whether you are involved or not.
The general theme I have going into 2007, is to take a bit of a chance (however measured and/or limited) and give up some control. Test the waters, let go a bit, and lets see what happens.
There is an article in Wired Magazine this month that is right on the money. Case Study: Chevy. Did they lose control? Was it damaging? Did they drive more traffic and sell more cars?
Read for yourself, then lets discuss:
Posted by: Andy
at 9:41 PM |
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I got an email from a friend (okay, it was from a co-worker of mine), and it struck me as the best "Send to a Friend" email creative I've seen. Well, full disclosure is that we (
eROI) did the email and web creative, but sometimes it's nice to celebrate a great partnership with a client that produced a really cool website and email campaign. As you can see from the above creative, the email is from
Kettle Foods which just launched its
Passport to Flavor campaign today. The email creative reflects the early 1900's old-world traveller feel to it where you might find an authentic ink stamp on a postcard or even your passport as you travel abroad. The site
www.PassportToFlavor.com allows the user to send a unique postcard creative for each of the five outrageous flavors.
Who ever heard of a Chocolate Potato Chip? Check it out when you get a chance and when you vote for your favorite flavor or buy the chips to taste these crazy flavors, you can be eligible to win a $4,500 travel gift certificate from REI Adventures:
www.PassportToFlavor.com Posted by: DTB
at 7:00 AM |
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Well what do you know. We were honored this AM to find that we are one of the email marketing blogs up for the ClickZ awards 2006. Please give us your love with a
VOTE. (Not fair that 2 out of the 3 blogs are ours!!)
Finalists were selected from reader nominations for the ClickZ Marketing Excellence Awards 2006 that met eligibility requirements. Voting is open now through the close of business, 5 pm EST, on Wednesday, November 8, 2006. One vote in each subcategory per person (we have our ways of knowing). Winners will be announced on Monday, November 13, 2006.
VOTE for Us Posted by: DTB
at 1:22 PM |
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