Just an FYI, we released our new study this AM. Look for it on MarketingVox today, eMarketer Friday and others in the days coming. Read the overview below, and get the whole PDF at our site.



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In Q3 of 2005 we notice that the middle of the week is the low point, as far as read and click statistics go. Noticeable high points in the week occur on Sunday and Friday for both stats. So from this quarter we reaffirm again that sending volume is inversely related to how reads and clicks are going to react with the one exception of Saturday.

Why is this shift in behavior occurring? As we close in on the holidays, consumers are beginning to think more of how they are going to spend their money this holiday season. While we anticipate these stats to start even out more as we come closer to December and through the new year, this behavior shows marketers are getting an early start and secure the consumer awareness and solidify a place in their, um, your, wallet.

Overall By List Size
This quarter eROI takes a different look at day of the week stats. When looking at aggregate stats we see less dramatic changes in read and click statistics and they are not always applicable to large and small senders. eROI decided to take a look at day of the week statistics by list size.

Get the PDF Posted by: DTB at 10:17 PM  |  Permalink