Moms determine the majority of household spending. A study conducted by Lucid Marketing and EmailLabs identified mothers' e-mail habits, as well as tactics to reach that target audience.

Click to view full-size chartResearchers say 63 percent of the mothers surveyed receive one to five newsletters or promotional e-mails from online retailers. While 33.1 percent of respondents place a relatively high (6 to 7 out of 10) rank on the importance of commercial e-mail, a majority (39.3 percent) said they only subscribe if an e-mail address is requested as part of the purchase or registration process. Only 21.8 percent look to subscribe without being prompted.


Moms and E-Mail Marketing Posted by: DTB at 10:19 PM  |  Permalink