eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Thursday, April 21, 2005

Yesterday's e-mail tactics, strategies make way for today's

Yesterday's e-mail tactics, strategies make way for today's

CAN-SPAM, overflowing inboxes and higher customer expectations have dealt a death blow to a number of e-mail practices that once worked. The companies that can boast the most effective e-mail programs today have been successful because they've completely overhauled their way of thinking, says Bill Nussey, CEO of e-mail services provider Silverpop."

Posted by: DTB at 10:44 PM | Permalink

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