Over the past two weeks, we received an influx of insightful, intriguing questions for OgilvyOne's e-mail marketing director, Jeanniey Mullen. The questions proved Mullen's theory business-to-business (B2B) marketing is a whole different ballgame. Today, she takes a swing at answering some of the toughest queries.
What key elements relating to design, mailing frequency, list size, and so forth should be considered with B2B mailings?

Questions for OgilvyOne's E-Mail Marketing Director Posted by: DTB at 10:48 PM  |  Permalink