eROI Email Marketing News and Strategies

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Email Marketing News, Articles, and Strategies

Thursday, April 21, 2005

The Nomenclature of Opt-In

As with so many aspects of e-mail marketing, there's much confusion over the meaning of 'opt-in.' Different camps use the same terms to mean different things. Today, an overview of the nomenclature, and who uses which terms and why.

The Nomenclature of Opt-In

Posted by: DTB at 10:49 PM | Permalink

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