Pier 1 Imports has boosted the open rate on its consent-based customer e-mail by about one quarter, from 20% to about 26% on average since it replaced its existing e-mail solution with DoubleClick�s DARTmail last year. Click-throughs as percentage of opened messages have climbed from 30% to 35% and higher, for a total of an additional 50,000-plus click-throughs per mailing, according to DoubleClick.

More than a million e-mails, but nearly half didn’t reach customers Posted by: DTB at 10:45 PM  |  Permalink