'Best' day shifted Email firm ExactTarget released a study on the effectiveness of email campaigns relative to the days of the week emails are sent. Several earlier studies suggested that Monday and Tuesday have been the most effective days of the week. But the new study suggests that the best day for opening emails aren't necessarily the best days for conversions.

Now just who could have such an impact with thier deliverablility studies that so may people responded to to try it out on Mondays and Tuesdays? Hmmmm.

How about eROI?

Read our studies and how marketers listen to our quarterly reports here >>

Or find the most recent one from 4th Quarter 2004 here >>

Email Send Day Studies Prove Self-Influencing Posted by: DTB at 10:13 PM  |  Permalink