Online photography represents the only version of e-commerce offered by Wal-Mart Canada Corp., but an e-mail campaign is helping the retailer broaden sales of the products and services offered through WalmartPhotoCentre.ca.

“We offer things that we think won’t sell, like photo blankets for $139, but e-mails on them get a great response rate,” says Joe Parkinson, director of marketing for PhotoChannel Networks Inc., which operates WalmartPhotoCentre for Wal-Mart Canada, a unit of Wal-Mart Stores Inc


E-mail helps Wal-Mart Canada broaden sales in online photo service Posted by: DTB at 10:42 PM  |  Permalink