Whenever I speak on e-mail marketing, there's always at least one question about frequency. People want to know how often they should mail to their house lists. Simple enough.

Often, there's another issue they're trying to solve: control of the house list. You know what I'm talking about: everyone in the organization wants to use the e-mail list to get her own message out, without considering how much e-mail list members are receiving.

Here are some quick tips to determine the right e-mail frequency for your organization, and to create a situation whereby you control the list and protect recipients from being bombarded.

E-Mail Frequency and List Control Posted by: DTB at 10:07 PM  |  Permalink