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Email Marketing News, Articles, and Strategies

Thursday, April 21, 2005

E-mail campaigns reaching for greater relevancy with more personalization

Greater relevancy equally more campaign success, says Bigfoot Interactive’s Della Penna. Toward that end, four trends are emerging in how retailers approach their e-mail strategy today.

E-mail campaigns reaching for greater relevancy with more personalization

Posted by: DTB at 10:47 PM | Permalink

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