CAN-SPAM calls for e-mail opt-out mechanisms to be 'clear and conspicuous.' Last time, I wrote about the customer service and CAN-SPAM implications for unsubscribe wording in e-mail but only briefly touched on the actual opt-out process.

Today, I'll discuss opt-out processes by sharing my top subscription system gripes -- the most annoying unsubscribe issues I've encountered.

Clear and Conspicuous Opt Outs Posted by: DTB at 10:08 PM  |  Permalink