If you're lucky enough to have a robust house list that grows significantly each month, good for you. If you're looking to build a list from scratch or would like better list growth, here are a few tips gleaned from recent client work.

Start by developing an acquisition marketing plan, basically, a blueprint for how you'll find, approach, and sell your target audience on giving you their e-mail addresses. As with any marketing plan, you want the quantitative, such as the number of new e-mail addresses to add each month, as well as the qualitative, including where you'll find these people.

Building an Opt-In E-Mail List Posted by: DTB at 10:31 AM  |  Permalink