54% of e-mail marketers don't know if their message is being delivered

Although e-mail marketers say their biggest challenge is getting their messages delivered into consumers' inboxes, more than half, or 54%, say they don't use e-mail delivery auditing tools to proactively improve results, JupiterResearch says in a recent report.

The report, "Delivery Auditing Tools: Tactics to Improve E-mail Delivery", says that many marketers rely on post-campaign methods to identify delivery problems, a strategy that does little to proactively determine the likely delivery success of campaigns.

It adds that the rate of non-use of delivery auditing tools rises to 65% among marketers who conduct their campaigns in-house instead of through an outside e-mail services provider.

Most Email Marketers Fail to Maximize Email Delivery Posted by: DTB at 9:28 PM  |  Permalink