E-mail marketing success includes ensuring your e-mail messages are delivered and have a shot at being opened. This requires competencies in marketing strategy, creative, technology, and more. This column looks at delivery improvement tactics easily implemented by marketers and other right-brain personalities.
Delivery issues include messages the recipient confuses with spam, simply misses, or doesn't recognize, along with filtering, blocking, and bulk-folder challenges.

Here are 13 tactics and approaches that increase the likelihood your recipients will get, and consider opening, your e-mail messages.

How Nongeeks Can Increase E-Mail Delivery Posted by: DTB at 9:16 PM  |  Permalink