Part one of this series looks at the new technologies that help with e-mail deliverability, SPF (define) in particular. Another emerging technology is Sender ID. As with SPF, Rick Buck, director of e-media and privacy/ISP relations at e-Dialog, helped me understand Sender ID and how it differs from SPF.

Here's the scoop, in plain English.

An E-Mail Marketer's Guide to Deliverability, Part 2: Sender ID Posted by: DTB at 9:18 PM  |  Permalink