I admit it. Not too long ago, I understood the concept behind SPF (define), Sender ID, and DomainKeys, as well as the importance of them. But the subtleties of each eluded me. That was before Rick Buck, director of e-media and privacy/ISP relations at e-Dialog, was kind enough to translate the tech-speak surrounding these terms into plain English even a marketer could understand.

SPF, Sender ID, and DomainKeys are relatively new technologies on the cutting edge of the fight against spam and false positives. False positives, basically legitimate e-mail messages mistaken for spam, are one of the biggest issues facing e-mail marketers.

An E-Mail Marketer's Guide to Deliverability, Part 1: SPF Posted by: DTB at 9:18 PM  |  Permalink