Like many of you, I did much of my holiday shopping online this season. Though traditional retailers' sales saw modest gains offline, many reported healthy online gains. A Shop.org/BizRate.com 2004 study on consumers' online holiday mood found 91 percent of merchants saw online growth this holiday season. Seventeen percent experienced sales more than twice as high as a year ago. There are many reasons for the continued rise in online sales. E-mail is among the most powerful and interesting.

A 2003 Shop.org study found e-mail was retailers' number one online marketing tactic. Reviewing the messaging I received from some of my favorite brands was enlightening. In general, messaging accelerated from October through December and continued post-holiday with clearance sales. On average, most national retailers sent two messages per week.

Back to E-Mail Basics Posted by: DTB at 9:21 PM  |  Permalink