FTC Delays 'Commercial' Email Rules to March

The FTC granted a reprieve to online direct marketers, according to ClickZ, allowing them to come into compliance with rules published in December for the Can-Spam Act as late as March 28, rather than the earlier stated date of February 18. The new regulations require email marketers to hew to more strict policies if emails they send out meet the new criteria for 'commercial' messages rather than 'transactional' messages."

FTC Delays 'Commercial' Email Rules to March Posted by: DTB at 1:12 PM  |  Permalink