Forrester reports that Syndicate IQ launched an RSS advertising measurement service akin to Feedburner and Pheedo. The new twist: it assigns a unique address to each story for each reader, so that it gets what it says is a more accurate picture of circulation. The user-level tracking allows Syndicate IQ to offer publishers the ability to send different content to different classes of users; for instance, subscribers versus new visitors. The firm plans a multi-site RSS ad network.

Syndicate IQ Launches RSS Measurement Tool, Network to Follow · MarketingVOXSyndicate IQ Launches RSS Measurement Tool, Network to Follow Posted by: DTB at 9:30 AM  |  Permalink