Promotional incentives can improve e-mail open rates and click-through rates, according to a report by Advertising.com released yesterday. The findings reveal that promotional incentives can more than double open rates, and improve click-through rates by up to 1,000 percent, and that the type of promotional incentive offered plays a significant role in an e-mail campaign's success.

Report: Consumers Click For Coupons Posted by: DTB at 2:32 PM  |  Permalink