Advertising.com, Inc., a leading provider of results-based interactive marketing services, today released new findings from its Optigence(SM) research platform that demonstrate the impact of promotional offers and mailing frequency on email campaign performance. The findings reveal that promotional incentives can improve email open rates by more than 100 percent and click-through rates by up to 1,000 percent. The type of promotional incentive offered played a significant role in campaign success, whereas frequency was not found to be a major performance factor.
Promotional Incentives Significantly Increase Email Marketing Performance Posted by: DTB at 12:29 PM  |  Permalink