No analysis of permission-based email marketing can avoid acknowledging the challenges spam represents for the industry, but that said, 2004 continued to demonstrate that spam is a manageable challenge for legitimate marketers, not a crisis.

In a few short years, email has proven itself to be a vital communication tool in the lives of most Americans and life without it is unthinkable for most. And despite the scourge of unscrupulous scammers, spam is an annoyance but not a deal-breaker for most users. Moreover, email users remain readily able to distinguish between spam and permission-based email, and they continue to find value in email subscriptions from responsible marketers. If anything, there is every reason to believe that the spam problem may start to get better, not worse in 2005. To wit, my predictions for next year:

Permission-Based Email Marketing and Spam: Reflections 2004, Predictions 2005 Posted by: DTB at 8:08 AM  |  Permalink