One year to the day after the original CAN-SPAM bill was signed into law, the Federal Trade Commission issued final regulations specifying what constitutes an e-mail with 'commercial primary purpose'.

The ruling closely follows the text of the proposal released on August 13, with important new specifics that seek to dispel the ambiguity around determining the primary purpose of dual-use messages, said Catherine Harrington-McBride, staff attorney for the FTC's Bureau of Consumer Protection.

For single-use messages, either commercial or transactional relationship, the primary purpose is simple enough to determine. However, it is the criteria addressing dual-use messages that will most affect e-mail marketers and advertisers.
FTC Issues Final Rules Defining CAN-SPAM Posted by: DTB at 10:32 PM  |  Permalink