If you want more accountability from your e-mail marketing campaigns, you're in luck.

Soon, you can follow the clickpath from delivery, open, and click-though to Web site clicks, conversions, and purchases.

Is this a new concept? No. Many of us develop unique landing pages, entire minisites, or other mechanisms to tie e-mail campaigns with resulting Web site behavior. We then pore over the resulting Web analytics to determine return on investment (ROI). But the mechanisms involved are time-consuming and costly to create. The reports are often just as difficult to read as they are valuable.

At EROI we have had this type of functionality in our emailroi platform for about 2 years. Seems strange that others are just now catching on. Our customers have been using this tool and love it.


Next-Gen Analytics: Combining E-Mail and Web Site Data Posted by: DTB at 9:39 PM  |  Permalink