I've worked a lot with e-commerce sites over the years. Recently, though, I work more with sites seeking to generate leads rather than sales. As a result, I developed 10 questions to ask to see if clients use e-mail as an effective part of lead-generation and sales programs.

1. Do you use Web analytics to understand how people navigate your site?

Use E-Mail to Enhance Lead Generation and Sales Posted by: DTB at 2:04 PM  |  Permalink