We've all purchased goods online and received e-mail confirmations, usually within minutes of placing the order. We've also received shipping notifications letting us know when a gift we ordered for someone else has been received.
This got me to thinking. Can 'informational' e-mail do double duty? Should it? In other words, can an order confirmation also contain a link to a product or promotion?

Personally, I think it's an acceptable marketing tactic, but the ultimate answer may depend on what the communication is about and the context. Truth be told, open rates of these informational e-mail messages will be much higher than pure ads, so proceed fairly.

To help, I've prepared a couple hypothetical pairings for your consideration.
Two E-Mails for the Price of One Posted by: DTB at 1:58 PM  |  Permalink