A hand sheepishly raised in the back of the huge auditorium caught my eye near the end of an e-mail marketing session I led nearly two years ago. Suited with jacket and tie, he seemed almost apologetic as he phrased the question.
'Al,' he said, 'I've found this seminar very instructive and informative. You've given us all a lot to think about. My question is fairly straightforward. You keep mentioning this ROI. I'm somewhat embarrassed to ask, but what's the significance of those three letters, R-O-I?

Tracking to Stay on Track Posted by: DTB at 1:59 PM  |  Permalink