Merchants already know how much e-mail can contribute to online marketing efforts—and they’re beginning to understand that making it more personally relevant is a top method of making it more effective. Launching more targeted e-mail marketing programs was one of the most-cited ways to improve web site performance in a recent online marketing and e-mail survey conducted by Exmplar Inc. and The e-Tailing Group Inc. Mentioned by 64% of the more than 150 e-retail executives surveyed as a means of improving performance, e-mail targeting was topped only by enhancing site merchandising, cited by 80%."

To improve e-mail marketing, merchants seek to improve segmentation Posted by: DTB at 8:34 PM  |  Permalink