COULD SEARCH ENGINE MARKETING REALLY be going head to head with e-mail marketing? How sad it is to see two siblings cut from the same cloth fighting over scraps when there is ripe bounty awaiting both.

In Bill McCloskey's latest E-Mail Insider column ("E-Mail and the DMA," October 20, 2004), he intrigued me with his opening premise - finding out how the Direct Marketing Association currently treats e-mail. Does the DMA respect e-mail as a direct marketing medium? His conclusion: no, and certainly not enough.

What shocked me was the role that search engine marketing played in the analysis as McCloskey sought out the opinions of a number of CEOs of companies in the e-mail space. Are e-mail marketers really that concerned about search.
Search and E-Mail: Why Do We Have to Fight?
Posted by: DTB at 1:06 PM  |  Permalink