Maps.com abandoned its e-mail marketing campaigns three years ago, after it realized that its domain name was more than sufficient to bring in customers. Now it’s bringing e-mail back to its marketing strategy as it seeks to tell people about its expanded products and services, president John Serpa tells InternetRetailer.com.

“We ran our last e-mail campaign in 2001,” Serpa says. “We haven’t needed it and we haven’t had to spend marketing dollars banner ads. We’ve just focused on search engine optimization for natural search, but now we feel it’s time to revisit that.”"

"Maps.com returns to e-mail marketing after 3-year hiatus - Read Article Posted by: DTB at 8:23 PM  |  Permalink