At the recent DMA conference, an e-mail marketing executive pronounced Gmail will have about 25 million subscribers shortly after its official launch, and marketers will need to send text-only messages to Gmail subscribers. Yikes! G-exaggeration is alive and well. With this hyperbole and a recent development with the use of DomainKeys in mind, we thought we'd provide a brief Gmail update.

We estimate Gmail probably now has from 1.5 to 2 million registered "users," which could conceivably grow to 5-10 million in the next year. How does this number translate into reality for e-mail marketers? To gain perspective on the level of Gmail penetration in a typical e-mail list, we compared the composition by major ISP/e-mail provider of a few of our business-to-consumer (B2C) and business-to-business (B2B) clients.
Gmail Concerns? Don't Press the G-Panic Button Yet Posted by: DTB at 2:58 PM  |  Permalink