eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Monday, October 11, 2004

Get HTML E-Mail Opened

I got a lot of feedback about last week's column in which I reviewed Guy Kawasaki's new book, 'The Art of the Start.' Much of it expressed concern about Kawasaki saying he discards all HTML e-mail as spam. To be honest, I admitted I do so as well.

Some readers were not only concerned, but alarmed, asking, 'How will we send our enhanced, graphics-rich e-mail?!' Some of you asserted, 'Our customers want HTML mail; they like getting all the bells and whistles.'
Get HTML E-Mail Opened

Posted by: DTB at 1:57 PM | Permalink

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