While e-mail is rising in popularity among consumers, spam continues to be a persistent problem and source of complaints.

DoubleClick announced the results of its 'Fifth Annual Consumer Email Study' at the DMA Annual Conference in New Orleans last week. Summarizing its findings, the company noted that their 'study reveals the continued popularity of e-mail for consumers and an increasing acknowledgment of e-mail as a legitimate and relied-upon marketing channel.'

Demonstrating the growing marketing power of e-mail, DoubleClick finds that consumers are increasingly likely to make purchases, both online and offline, as a result of receiving a permission-based e-mail. In fact, according to the study, permission-based e-mail is increasingly welcomed by consumers as a replacement for telemarketing, direct mail and even bills and statements.

'This year's study shows how consumers have embraced e-mail as a marketing vehicle,' says Eric Kirby of DoubleClick."

E-Mail's Popularity with Consumers Grows - Read Article >> Posted by: DTB at 1:34 PM  |  Permalink