Can e-mail coupons really work?
I've asked this question before. Today, more information for you to chew on.
DiningDuck.com, from Creative Indoor Advertising, is a free service for restaurant patrons in central and northern Indiana. DiningDuck partners with local restaurants. Its members sign up to receive an e-mail newsletter featuring coupons from local restaurants.

Here's how it works: DiningDuck teams with restaurants (about 30, so far) to offer coupons through an e-mail newsletter delivered and tracked by Neighborhood Email. The company advertises the program through word of mouth and ads in restrooms (Creative Indoor Advertising's motto: 'Delivering a captive audience since 1999') in nearly 300 locations throughout Indiana. Potential subscribers visit DiningDuck's Web site and answer a few questions, including e-mail address, gender, and birth month.

Do E-Mail Coupons Really Work? Posted by: DTB at 1:56 PM  |  Permalink