Consumers Open to Marketing Messages Within Transactional and Service Messages

DoubleClick published a massive tracking study on email habits, showing that more and more people are becoming slaves to their email (33 percent versus 20 percent from the previous year). The average email user now gets 308 emails a week, up 16 percent, and about two thirds of that is spam.

DoubleClick Inc. (Nasdaq: DCLK - News), the leading provider of solutions for marketers, advertising agencies and web publishers, today announced the results of its fifth annual Consumer Email Study at the DMA Annual Conference in New Orleans, Louisiana. The study reveals the continued popularity of email for consumers and an increasing acknowledgment of email as a legitimate and relied-upon marketing channel.

Spam still comprises the largest proportion of email that consumers receive, however permission-based email is increasingly being welcomed by consumers as a replacement for telemarketing, direct mail, and even bills and statements. As further indication of the perceived legitimacy of email, consumers are increasingly likely to make purchases, both online and offline, as a result of receiving a permission-based email.
Consumers Open to Marketing Messages Within Transactional and Service Messages Posted by: DTB at 3:03 PM  |  Permalink