Let's put ourselves in the online consumer's shoes. Not a hard thing to do, really. We're all consumers. Think of all the commercial e-mail messages you received in the past week from legitimate companies to which you gave permission to send you e-mail. How many did you open? How many did you read all the way through? How many did you click on? If you're like most consumers, you read very few and clicked through on even fewer.
Being Relevant Posted by: DTB at 1:38 PM  |  Permalink