The U.S. Department of Justice (DOJ) recently announced it has arrested and indicted dozens of spammers, Internet fraudsters, and online pirates in the largest CAN-SPAM crackdown to date. Online marketers and e-mail service providers are scrambling to revisit their policies and practices to determine just how far out of line they are with CAN-SPAM requirements.

Rather than figuring out how much you can get away with before you're visited by the Federal Trade Commission (FTC), bite the bullet and get CAN-SPAM compliant. It isn't just the FTC and the DOJ you need to worry about. It's also state attorneys general, ISPs, and even power users. Most of all, it's the goodwill and reputation of your company.

Read: Getting and Staying CAN-SPAM Compliant Posted by: DTB at 9:39 AM  |  Permalink