The CAN-SPAM Act of 2003 has not solved the spam issue, but it has put a lot of hurdles in front of legitimate email marketers.

What it has really accomplished is to give the Feds the tool to prosecute—a tool that didn't exist before. That's a good thing if it cuts down on the email in my inbox and addresses the need for tight corporate filters. The real challenge is for channel marketers trying to apply "brand-wide suppression" when dealing with VARs, partners and remote sales teams.


Read: CAN-SPAM: A Headache for Channel Marketers Posted by: DTB at 9:15 AM  |  Permalink